Objectives of Business Intelligence

objectives of business intelligence

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In this age of technological advancement, we need to have a clear insight into Business Intelligence. The digital world has completely changed our lives and made it easy. The most essential and permanent impact has fallen on the business environment. Companies now use strategic Business Intelligence tools that help them learn about the new trends in the market and can have an idea about their business position. The need for Business Intelligence arrives from incidents where managers used to collect inaccurate or incomplete data that forced them to implement wrong decisions. Creators of “Financial Models” refer to this as a “garbage in, garbage out” term.

What is Business intelligence?

Business Intelligence (BI) is a process and technology that gathers, preserves, and analyses the data generated from a company’s performance. It is employable for process analysis, data mining, descriptive analytics, and performance benchmarking. BI uses all the data to analyze and prepare an easy-to-read and implied report. It can also represent the information in dashboards, charts, and multiple graphs. 

By employing BI, a company can take measures in their performance, identify problems to solve and understand the trends around the market that determine management decisions. It can help them to find new revenues and could bring new opportunities.

Objectives of Business Intelligence

Here we outline a few objectives of Business Intelligence so that businesses who are still not relying on \ Business Intelligence can know its impact and importance. The fundamental aim of BI is to aid and provide better business decisions. BI helps organizations have full availability of information essential to the success of significant core areas of business- finance, marketing, sales, and HR. If you can successfully install BI, it can authorize your business with loads of valuable data, give you great insights into industry trends, and provide an excellent decision-making tool. 

The main reasons to adopt BI for your business are:

Acquiring New Customer Insights

The primary goal behind using BI is to have knowledge of new customers following new trends going on in the market recently. You can analyze this new trend and apply it to your business. Once you gain knowledge and insights of the customer’s purchasing trends and the motive behind every purchase by using BI, you can build or improve your products using that information according to customers’ expectations and requirements. It simultaneously upgrades your organization’s performance.

Improves Visibility

BI improves the visibility of business functions. Organizations using strategic Bi tools have more controlling power over their processes and their day-to-day operations. The days are gone when you are needed to go through thousands of annual reports to evaluate performance. BI focuses on the core areas of your organization where you need to take important decisions and follow steps for improvement and throws light on future predictable actions.

Providing Actionable Information

A productive Business Intelligence system presents meaning to identify major organizational trends and patterns. A BI technology lets you know the inference of other administrative processes and transformation, which helps you make calculated decisions and take actions accordingly.

Improving Efficiency

Business Intelligence tools permit businesses to distribute vital information quickly among all departments. BI helps improve organizational efficiency, which results in increased productivity. It also increments profit. It bails out some time on data extraction and reporting data interpretation. It aids the company staff keeps away from unnecessary roles and duties, which helps the employees concentrate on their core duties instead of buckling down on data processing.

Sales Insight

Both sales and marketing teams need to keep a record of their customers. They utilize Customer Relationship Management (CRM), which is employed to communicate with customers, record all customer interactions, and extract sensitive data from that record. They interpret information from those data and report them in a dashboard. This process helps them to take calculated initiatives. In this way, BI helps an organization with everything, including recognizing customers, tracking, holding onto the existing ones, and giving out post-sales services.

Real-Time Data

BI tools help users retrieve data in real-time through various forms like spreadsheets, scheduled emails, and visual dashboards. Large amounts of data can be collected, elucidated, and shared quickly with no error using BI tools. The reports, when made offline, are prone to human error and are at risk of being expired before being submitted to executives and decision-makers for reviews.

Competitive Advantage

With all these significant advantages, Business Intelligence provides clear insights into what your other competitors are planning, which as a result, helps you grasp calculated decisions and take steps forward in the future.

How can Business Intelligence help?

Companies extract information in different ways. They use this information to make crucial decisions. Below are a few ways companies collect information. 

Embedded BI

Embedded BI merges reports, dashboards, and analysis viewed into an application. Information is shown on the BI platform and implanted directly into the application’s user interface to ensure quality text and data usability. This combination provides the graphics and KPIs of BI within CRM, CMS, and PMS. Embedded BI can help in workflow automation depending on the parameters set by the users. Embedded BI implemented without checking BI software. It saves time and cost involved in producing reports and analyses.

Self-Service Analytics

Self-Service Analytics permits end users to quickly evaluate their data by producing their reports and altering the present data. With these self-service analytics or ad hoc reports, users can create reports rapidly in no time. End users can evaluate their data by adjusting calculations. This act gives an advantage to the business users the power to control their analytical comparison needs and withdraws maximum value from their data and application

Data Discovery

Data discovery includes gathering data from different databases and silos and merging them into a single source that can be analyzed quickly and in real-time. The users administer Data Discovery. It shows unknown or unusual patterns and values that get transformed in the data. It lets you become aware of the new trend as soon as introduced in the market.

Augmented Analytics

These analytics provide data analysis automatically, with natural language processing and machine learning. Users can go beyond any limit to have transparency and take perfect actions. Augmented analytics reduces a company’s reliance on a data scientist through automation of knowledge using updated artificial intelligence and machine learning algorithms. It requires little or no guidance from a technician.


Summing all the above facts, we can say that BI helps combine all the information collected from multiple sources, analyze the data into a readable format and then distribute the lead among all the departments. BI allows the organization to view its position and make calculated decisions. Though there are risks when making decisions, those risks are obscure and less dangerous when a productive BI is employed. Business Intelligent organizations can successfully earn profit and sustain themselves in a data-driven world of competitors. They would be aware of any arising challenges and confidently take calculated steps.


What is the future of Business Intelligence (BI)?

Business Intelligence is a system driven by technology where one can interpret information from given data. This information is readable by the clients or stakeholders who read and evaluate the data to make informed decisions. With easy access to the data available in the central business system, you can employ business intelligence tools to meet their business goals. BI software/tools are becoming more synergetic, dynamic, equipped, and intuitive to handle.

What are some of the skills required for BI?
  1. Business Decision-making is a fundamental skill required for any business analyst. The analyst needs to discover how to recognize and interact with the analyzed industry and organization.
  2. Learning Visualization Software: Knowing visualization software is an advantage for business analysts. Some said software are Sisense, Tableau, Looker, and Microsoft BI.
  3. Good knowledge of Analytical tools: You need to have a thorough understanding of analytical tools like Microsoft Excel, PowerPoint, and others.
  4. SQL: SQL is an essential tool for hiring and learning. It is one of the best and most popular database languages.
  5. Data Analysis & Modelling: This is the potential to recognize the data and information and interpret them into insights. Data Analysis and modeling include interpretative thinking with high-level data models. 
What are the most popular job roles in Business Intelligence?

Due to the extension of the Business Intelligence field, the job roles are no longer limited to analysis.

Business Analyst: These analysts are required to excavate and gather data in multiple ways with the help of the software. 

Business Intelligence Project Manager: A BI manager initiates the plans for a project like requirements, resources, and schedule after discussing with other professionals

Business Intelligence Specialists: The specialists examine the strategic design and the preservation of BI activities.

Business Intelligence Consultants: These consultants imply BI solutions and control projects for various clients.

Business Intelligence Director: A BI director monitors the design and development of BI activities for the operating organization.

What are the differences between Business Intelligence (BI) and analytics?

With the rise of BI, confusion has been surfacing around between BI and Business Analytics (BA).

By Definition: BI deals with past and present data to meet current business requirements, whereas BA evaluates only the past data.

Usage: BI employs current business operations, whereas BA alters business operations and brings revenue.  

Ease of Operations: BI is for current business operations, whereas BA is for future operations.

Field: BI is a part of Business analytics, whereas Business Analytics consists of a data warehouse and information management.

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